Take Advantage Of Ad Serving Technologies
An ad server is a computer server that stores advertisements and delivers them to website visitors. Ad servers are found in two flavors: local ad servers and third-party or remote ad servers. Local ad servers are normally run through an individual publisher and serve ads to that publisher's domains, allowing fine-grained creative, formatting, and content control by that publisher. Remote ad servers can serve ads across domains owned by multiple publishers. They deliver the ads from one central source in order that ad serving technologies and publishers can track the distribution of the online advertisements, and have one place for controlling the rotation and distribution of the advertisements throughout the web.
Another advertiser may just have paid to exhibit one ad to each user per day. The ad server must therefore see if a user has seen that ad before, on that day and not serve it again if an individual has seen it.
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Looking after of ad serving technology is automated and semi-automated approach to optimizing bid prices, placement, targeting, and other characteristics. Significant methods include:
Using a profile of prior behavior on the main viewer to find out which ad to exhibit during confirmed visit. For instance targeting ad serving technology on a portal to a viewer which was known to have visited the automotive area of an over-all media site.
Inferring the optimum ad placement from information contained on the page where in fact the ad will be served. For instance placing Mountain Bike ads automatically on a normal page with a mountain biking article.
Using experimental or predictive techniques to explore the optimum creative for confirmed ad placement and exploiting that determination in further impressions
